Mystery Shopper is a simple and economical method of qualitative research. It is used for the purpose of individual, client-specific research. With a detailed research plan, and based on specific needs, our “mystery shopper” – and visit the service provider and simulate some of the different customer profiles. Based on different types of communication from the first contact, researchers record all elements of behavior, thus creating an objective and comprehensive picture of the service provider.
The outcome of the research includes:
Report with research findings
PPT with research findings (if applicable)
An in-depth interview can be a stand-alone activity or an additional activity of another research.