An in-depth interview is one of the most effective ways to understand the elements of the issue development or application. It is a technique of in-depth analysis of qualitative research and is focused on a conversation between two people with the aim, with the aim of deeper and more detailed knowledge about the thoughts and needs of the topic or its part. An additional goal of the interview is to ask questions that will explain the reasons behind the problem.
The outcome of the research includes:
Report with research findings
PPT with research findings (if applicable)
An in-depth interview can be a stand-alone activity or an additional activity of a Public Opinion Research, Focus Group or other research.