Focus groups admin December 14, 2021

Focus groups

Focus groups are the most common technique of qualitative research. They are oriented around a discussion on a certain topic, which takes place in an informal way in a group of 6 to 10 people gathered to express their opinions and ideas. The group is led by an experienced moderator according to the previously prepared method and questionnaire. The advantage of the focus group is the possibility of encouraging individuals to think more deeply and in detail about the topic. For three decades, focus groups have been rated as the most profitable method.

Research activities include creating a methodology, preparing questionnaires, collecting data on defined issues and processing the collected data.

The outcome of the research includes:

Report with research findings

PPT with research findings

The focus group can be stand-alone activities or an additional activity of Public Opinion Research or some other research.